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I’m Brian P. Hogan, a technical content expert, software developer, teacher, and musician. I am the author of several books including Build Websites with Hugo, Small, Sharp Software Tools, and Exercises For Programmers.

When I’m not writing or teaching, I’m making music.


Latest Newsletter Issue


Latest Blog Post

Storytelling in Marketing Published May 31, 2025

I keep seeing the narrative that “marketing is about storytelling.” It’s important to remember that the story isn’t about you, your product, or your features. Your customers are the heroes of those stories. Their victories are your victory. And you want the prospects to be the hero that saves the day with your product. They’re the heroes of your next story. What superpowers will you give them? What will they be able to do that they couldn’t before?


Latest Tutorial

Latest Songs

The Angel With Acid Tears Coming Down (Live at Deploy 2021) Gentlemen

See Music for more.