Storytelling in Marketing

I keep seeing the narrative that “marketing is about storytelling.”

It’s important to remember that the story isn’t about you, your product, or your features.

Your customers are the heroes of those stories. Their victories are your victory.

And you want the prospects to be the hero that saves the day with your product. They’re the heroes of your next story.

What superpowers will you give them? What will they be able to do that they couldn’t before?