https://bphogan.com/2025/Recent content in 2025 on Brian P. HoganHugo -- gohugo.ioen-usMon, 21 Jul 2025 10:22:42 -0500https://bphogan.com/2025/07/21/2025-07-21-enabling-docs/Mon, 21 Jul 2025 10:22:42 -0500https://bphogan.com/2025/07/21/2025-07-21-enabling-docs/Documentation drives growth, if you enable it.https://bphogan.com/2025/06/19/2025-06-19-claude-code-tips/Thu, 19 Jun 2025 11:43:09 -0500https://bphogan.com/2025/06/19/2025-06-19-claude-code-tips/Some things I learned while using Claude Code to build projects and tools.https://bphogan.com/2025/05/31/2025-05-31-storytelling-in-marketing/Sat, 31 May 2025 13:39:44 -0500https://bphogan.com/2025/05/31/2025-05-31-storytelling-in-marketing/I keep seeing the narrative that “marketing is about storytelling.” It’s important to remember that the story isn’t about you, your product, or your features. Your customers are the heroes of those stories. Their victories are your victory. And you want the prospects to be the hero that saves the day with your product. They’re the heroes of your next story. What superpowers will you give them? What will they be able to do that they couldn’t before?https://bphogan.com/2025/04/08/2025-04-08-structured-content/Tue, 08 Apr 2025 01:15:53 -0500https://bphogan.com/2025/04/08/2025-04-08-structured-content/My biggest frustration with modern docs is that much of the industry standardized on Markdown. And Markdown isn’t semantic. A keyword, a term, a “first use” item all don’t exist. You mix presentation with meaning rather than separating. XML for docs wasn’t fun but it was structured. You could denote terms. You could have actual admonitions. And so the solution seems to be hacks that turn Markdown k to structured docs, embedded HTML spans with classes, and….https://bphogan.com/2025/04/07/2025-04-08-jobs-in-ai/Mon, 07 Apr 2025 00:16:04 -0500https://bphogan.com/2025/04/07/2025-04-08-jobs-in-ai/Networking and referrals land you jobs because AI is screening you out of the application pile.https://bphogan.com/2025/04/03/2025-03-08-new-book/Sat, 08 Mar 2025 01:24:40 -0500https://bphogan.com/2025/04/03/2025-03-08-new-book/I started writing a new book. It’ll be short. But it’ll be hands-on. I’m writing it because this is the third time I’m implementing the topic, and I’m tired of writing the same explanations. I want a book to point at. I’m no stranger to this. There are docs for lots of things, but reference docs only tell a part of the story. People need a golden path. And I’m good at providing that.